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When Italian excellence meets event expertise
How can the full potential of a brand at the crossroads of design, optical precision, and technological innovation be revealed?
At the IDS (International Dental Show) in Cologne, Univet, a specialist in optical devices, chose Groupe FG DESIGN to create a stand that would embody its new identity while showcasing its high-precision optical solutions for healthcare professionals.
Rather than a simple exhibition stand, FG DESIGN conceived a global architectural concept — modular and reusable. The stand can adapt from one trade show to another, as well as to the different teams involved, with configurations ranging from 20 to 135 m².
A true “UNIVET Home”: elegant, welcoming, and consistent from one event to the next, combining sustainability, logistical efficiency, and brand coherence… The Italian way!
An immersive dual-entry experience
The visitor journey is structured around two complementary worlds:
- A demonstration area dedicated to healthcare professionals, featuring trial and hands-on zones to explore magnifying loupes and the X-Vision system — a breakthrough innovation blending optical precision and connected technology,
- A partners & distributors area, designed for meaningful exchanges, personalised hospitality, and showcasing the brand’s international presence.
In both cases, comfort, smooth circulation, and attention to detail (materials, lighting, finishes) make all the difference.
A showcase reflecting the brand
Reusable, eco-designed, and refined, the stand conveys UNIVET’s DNA: technological precision, the elegance of Italian design, and a continuous pursuit of innovation.
Developed in close collaboration with the brand’s teams, this project reflects our approach built on attentive listening, agility, and co-construction.
A fine example of a premium, inventive, and responsible stand — in line with UNIVET’s ambitions.
A bespoke creation to discover in video:
FG Design perfectly met all our expectations, in terms of design, creativity, and sustainability. FG Design also has the ability to support us wherever we exhibit — and that is invaluable to us”.
– Rubina M., Chief Marketing & Product Officer – Univet
