Portfolio
Meyer Yachts and SeaNet: attracting an exclusive clientele in a highly competitive environment
Every year in September, the world of yachting and superyachting converges on the French Riviera with the prestigious Cannes Yachting Festival and the Monaco Yacht Show.
Some 85,000 visitors from all over the world stroll along the docks, discovering the most stunning creations, top designers, naval architects, equipment manufacturers, builders, marine brokers and other market experts.
This year, FG Design brings its longstanding expertise to the forefront, supporting two major players: SeaNet, an international broker specialising in yacht co-ownership and services, and Meyer Yachts, shipbuilder with spectacular, made-to-measure, avant-garde creations.
Both companies share a common ambition: to captivate a selective clientele, despite the challenge of having no yachts moored at the event.
FG Design : expertise in luxury within constrained spaces
For these two projects, our brief was to design and create elegant reception spaces that embody to luxury standards despite the limited surface areas (less than 35 m²) and prefabricated units, which had to be fully customised.
More than just a showroom, we crafted welcoming, immersive environments where visitors could envision their future acquisitions.
Each project was developed with a delicate balance of aesthetics, functionality, and confidentiality.
SeaNet : the nautical world as a reference
For this first collaboration, our project stood out: functional, custom-designed furniture to accommodate documentation, refreshments, and personal belongings, rounded banquettes, white lacquered materials, wooden flooring; all winks to the maritime world. Not forgetting the essential immersive and digital element: a large, movable projection screen.
Despite poor weather conditions affecting the setup time, we were fully prepared for the opening, delivering a beautifully designed space that made a strong impression and met expectations.
Meyer Yachts: a tribute to interior design
For the third consecutive year, we continue our partnership with the illustrious German shipbuilder, a specialist in unique, custom-built yachts and superyachts.
A bespoke reception space was designed to reflect the DNA of this iconic brand: seven generations of shipbuilders, an exceptional level of craftsmanship, excellence, passion, and the expertise of 1,500 engineers.
This beautiful, sustainable, and reusable stand has been stored in our warehouses since its creation. After refurbishment and adaptation, it is reused every year.
This reusability aligns with the company’s values of sustainable development, which include the production of ships using biofuels.
This year, the stand highlights Meyer Yachts’ creation processes : research study, design, modelling, innovations, all presented through digital and interactive screens.
