Portfolio
Dashing design and inventive ergonomics to promote innovation
EquipHotel is an international reference for professionals in hospitality, catering, and public industries. Held every two years in Paris, the trade show attracts nearly 100,000 visitors and brings together over 1,200 exhibitors, eager to showcase their innovations and expertise.
This dynamic and convivial gathering is one that Hobart, a global leader in warewashing, cooking and food prep solutions, never misses.
The Hobart stand with clear ambitions
For the 2024 edition, Hobart’s French division had set high expectations:
- An innovative layout designed to stand out from previous editions and other competing stands,
- A display that highlights the group’s cutting-edge technology,
- A carefully arranged setup to showcase the latest equipment,
- A welcoming area to facilitate discussions and engage visitors.
All this within a 85 m² space that came with specific challenges: open on all four sides, no option for overhead suspension, and requirements for water and power connections to support live demonstrations throughout the five-day event.
A few 3D views of the project
FG Design’s creative response
After a thorough analysis of the specifications and numerous brainstorming sessions, the concept of a circular stand emerged as the clear choice for our design/project team.
The round shapes evoked water, movement, and fluidity, while the signage, equipped with LED screens, represented the cutlery baskets of washing equipment. A blue canopy enhanced the sense of an aquatic environment.
Four distinct areas, positioned along the edges of the stand, each with its own signage, showcasing the latest innovations. This clever layout encouraged discovery from the salon aisles and gave an expansive feel to the space.
For decoration, transparent spheres filled with blue liquid and greenery embodied Hobart’s commitment to technology and sustainable innovation, symbolising, respectively, the low water consumption of the new equipment and the brand’s dedication to sustainability.
The reception area was just as inviting, featuring cosy conversation spaces and a sleek bar lit with blue LEDs.
An original and innovative concept, marking a successful first collaboration between our two companies.
Sustainable design and short-term reuse
Committed to providing our clients with both sustainable and cost-effective solutions, this traditional stand was crafted with 70% reusability in mind.
The structure will be reused as soon as January 2025 at the prestigious SIRHA LYON trade show. For this occasion, the circular design will be transformed into an oblong shape to fit a 160 m² stand, ready to welcome Hobart’s latest innovations.
