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A new chapter begins for a leading name in inflight comfort
The 2025 edition of Aircraft Interiors Expo, held in Hamburg, once again brought together the key players in the aerospace industry around the latest innovations in cabin design and passenger experience.
For Expliseat, the manufacture of the lightest aircraft seat in the world, this event marked a true turning point: new positioning, new brand identity, product innovations… A defining moment, embodied by a completely reimagined stand, designed and built by FG Design to bring this transformation to life.
From 3D… to final realisation
Welcoming the new “Expliseat 2.0”
For this edition, Expliseat went big with a 126 m² stand – a space twice the size of the previous year. A scale-up that matched the ambition: to unveil its new brand identity and assert its renewed positioning.
The objective was clear: to design a versatile space, able to present new products, communicate the new visual identity, and host key moments of the event (press conference, client reception).
In terms of design, the choice was deliberately minimalist. The guiding concept was the well-known principle of “less is more”: open volumes, smooth visitor flow, and a clean, pared-down scenography. This approach allowed the essentials to stand out — namely, the brand’s ultra-light seats, designed to reduce aircraft weight and thereby cut carbon emissions.
Innovation experienced in real conditions
A total of eight seat mock-ups were on display, including two major new releases:
- The TiSeat 2X Lite, optimised for the Airbus A320 platform, unveiled exclusively alongside the announcement of a major new client,
- The Air France production seat, soon to be installed on HOP! Embraer 190s.
Every area of the stand was designed to facilitate demonstrations, encourage interaction, and highlight the perceived quality of the seats, while visually reflecting the brand’s new colours and updated logo.
A partnership built on trust
To support this key milestone, FG Design created a stand for Expliseat that perfectly combined clean design, functionality, and adaptability, fully aligned with the brand’s ambitions and the demands of the event.
We were extremely well supported by FG Design throughout the entire project. The stand really made an impression — everyone internally thought it looked stunning, and the feedback from our clients was equally positive”.
– Dimitri B., Event Coordinator – Expliseat
Designed to last, the stand will be stored and reused for the next two editions, in line with Expliseat’s sustainability commitments.
