Uncategorized
Chic bistro and striking entertainment at SIRHA Lyon 2025
Located at the heart of Greater Paris, Cafés Richard embodies the art of French coffee. A trusted partner to over 40,000 establishments in the coffee, catering, and hospitality sectors, the company stands out for the quality of its products and its unwavering commitment to sustainability.
A pioneer in its field, it became the first roaster to obtain the “Engagé RSE” (confirmed level) and “Responsibility Europe” labels, awarded by Afnor Certification.
On the occasion of the unmissable SIRHA Lyon, Cafés Richard unveiled a rich programme of coffee and tea innovations at a 84 m² stand open on three sides, while also offering a few surprises.
Among them was the presence of Camille Tourny, a candidate for the French Barista Championship, who came to share her expertise and passion.
A strong collaboration and a reinvented stand
The collaboration between Groupe FG Design and Cafés Richard is built on a long-standing relationship. This enduring partnership is rooted in the strong commitment of our teams throughout the projects, genuine adaptability, and continually renewed creativity.
For this edition, the goal was to create a bespoke stand, designed and stored for recurrent use, while subtly incorporating the company’s new branding and visual identity.
This work was carried out in close collaboration with the communications department.
Some 3D views of the project
A warm and elegant atmosphere
The Art Deco inspiration, a hallmark of Cafés Richard, infused every detail of the stand.
- The custom-printed linoleum, the velum, and the carefully chosen beige tones replacing the traditional white added a touch of warmth and sophistication.
- A bespoke wooden bar, designed in the spirit of coffee shops, cosy alcoves, and furniture by Tolix, created a welcoming space ideal for discovery.
- Environmental commitment was also at the heart of the design, with solvent-free printed fabrics, durable metal structures, and reusable furniture.
Chic, minimalist, and easily recognisable, the stand was constantly bustling. The Cafés Richard teams and visitors shared rich, convivial moments, reaffirming the company’s close relationship with its clients, focused on fostering long-term, future-oriented connections.