Portfolio
Mezzanine Stand: think bigger, aim higher!
Exhibiting at a high-stakes trade show, where one must showcase substantial, sometimes bulky, equipment and provide a welcoming environment for clients, presents a complex challenge.
In this context, the mezzanine stand offers an elegant and efficient solution to maximise impact while optimising available space; every square metre is utilised, and the flow of visitors is effortless.
Space optimisation: twice the opportunities
A mezzanine stand allows for the full use of the often-underutilised height of exhibition halls. This approach brings several advantages: on the ground floor, there’s a welcoming area for engaging visitors, while upstairs, a more intimate VIP space offers panoramic views of the event and an immersive brand experience.
High-End, bespoke and impactful design
Beyond functionality, the mezzanine stand lends itself to sophisticated, custom designs. Whether the choice is a minimalist structure or a more elaborate one with transparency and bespoke lighting, the mezzanine stand reinforces brand identity and creates a prestigious, sometimes playful, and always welcoming space.
Atlantic Systèmes at Interclima
Our design-project team created a stunning, bespoke premium stand for Atlantic Systèmes, which won the approval of their tender committee, much to our delight.
This project presented numerous challenges:
- Showcase all of the brand’s market segments with clear and effective signage that’s easily identifiable
- Present the latest solutions attractively, whether on the ground, on stands, or suspended, while accommodating significant technical constraints, especially regarding weight and volume,
- Ensure smooth visitor flow through the space despite high traffic, allowing the sales team to engage comfortably,
- Creating a high-quality VIP area that facilitates confidential discussions in a welcoming and cosy environment.
“These challenges were met with great commitment, requiring adaptability and responsiveness throughout to deliver a result that met everyone’s expectations,” says Sandra Mendes-France, Head of Project Management at Groupe FG Design.
Over ten trades were involved, all driven by the same ambition: to deliver results that meet expectations.
About Atlantic Systèmes
The ATLANTIC Systèmes division of Groupe Atlantic specialises in manufacturing centralised systems for heating, hot water, ventilation, and air quality. Their innovative technologies optimise thermal comfort while reducing energy impact, with solutions for residential, commercial, and industrial sectors.
This proposal was an obvious choice. FG Design was determined to create a stand that would leave a lasting impression, and they succeeded.”
– Corinne GARDIER, Event Communications Manager Atlantic Brand Transverse
