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A 100% reusable and customisable modular stand
Founded in 1950, Amplifon is a global specialist in hearing solutions. With over 700 centres in France, the company was voted Best Audiologist Brand in 2023 for the fourth consecutive year.
The audiologists’ congress, held annually in Paris, gathers the key players in the profession. Young and future graduates walk the aisles, meeting various companies and potentially their future employers.
In this competitive environment where everyone seeks to recruit the best, Amplifon chose to stand out by presenting its strengths and values in an original way. A continuously reinvented and eco-friendly playground was a showcase for the network’s managers and collaborators.
“Standing out is always a goal, especially with our target audience, which is relatively young,” says Camille Gombert, Senior Talent Specialist at Amplifon. “This year, we embraced the theme of sports – naturally essential – and its values so close to ours: team spirit, performance, coaching, collective victory, all brilliantly brought to life by our partner FG Design.”
Our challenge
Create an original and impactful 78 m² stand that can be used in future editions, with two main constraints:
- Three technical poles within the space,
- A limited budget requiring the use of stored decor and furniture from Amplifon.
Our achievement
For this colourful, playful, and easily identifiable stand at the entrance of the exhibition, we imagined a scenography in the form of an initiatory journey, represented by a running track on the floor and digital displays throughout.
- The technical pillars were utilised as communication and animation supports: signage arch, basketball hoop, etc.
- Existing decor and furniture elements were refurbished and reused.
- A photobooth, goodies, and other surprises awaited visitors, all of whom expressed their delight in discovering the brand and its strengths in such an original way.
“Working with FG Design is a longstanding relationship, which makes things easier,” continues Camille Gombert.
“Caroline, our contact, and her team of designers and architects understand our challenges and strategy behind the projects. They know how to materialise our ideas while providing the best advice. Their technical and creative skills are remarkable.
Their end-to-end management, ability to take ownership of the project, and responsiveness are very reassuring, as I know everything will be done well and on time.”
A result that keeps its promises
An excellent feedback from both our teams and visitors! We were praised for our originality, attractiveness, and energy. It’s exactly what we aimed to convey!
– CAMILLE GOMBERT, SENIOR TALENT SPECIALIST / AMPLIFON
Upcoming events for our healthcare experts:
- JIRD 12 & 13 September, CNIT La Défense, France
- Congrès de la SFAR 18-20 September, Palais des Congrès, Paris, France
- Congrès SFORL 20-22 Septembre, CNIT La Défense, France
- Journées nationales de médecine générale 10 &11 Octobre, CNIT La Défense, France
- Congrès annuel SFNDT 1-4 October, Bordeaux, France
