Our Group
A strategic ally for increasingly high-performance stands
The world of trade fairs is evolving rapidly, driven by technological advancements. Among them, artificial intelligence (AI) stands out as a key asset for optimising exhibitors’ presence. At FG Design, we view AI not as just a passing trend, but as a true driver of innovation to create increasingly engaging and high-performance experiences on stands.
More targeted communication to maximise impact
Attracting the right visitors to a stand is a strategic challenge. Thanks to AI, it is now possible to analyse online behaviours, interests, and data from previous fairs to refine communication strategies. The result: more relevant messages, more precise targeting, and improved conversion of prospects.
Interactive and immersive experiences
AI, combined with immersive technologies, is transforming the way exhibitors captivate their audience. Augmented reality, virtual assistants, conversational interfaces: these innovations allow for a new way to interact with visitors and make product discovery more memorable. At FG Design, we seamlessly and coherently integrate these solutions to create bespoke experiences that leave a lasting impression.
Real-time optimisation of space and interactions
Understanding visitor behaviour on a stand is essential to maximise their experience. Thanks to real-time flow analysis, it becomes possible to identify the most visited areas, adjust activities, and even manage appointment bookings intelligently. This approach ensures better crowd management and a smoother journey for every visitor.
Measuring effectiveness and refining post-event strategy
An event doesn’t end when the exhibition closes. AI enables the analysis of collected data, assesses the performance of implemented actions, and identifies areas for improvement. With these precise analyses, exhibitors can refine their strategy to maximise the impact of future editions.
At FG Design, we believe in augmented event intelligence: an approach where technology, thoughtfully and seamlessly integrated, becomes a true accelerator of opportunities for brands.
Because a stand is not just a physical space, but a complete experience, enriched and optimised at every moment.
Artificial intelligence does not replace humans, it supports them. By quickly identifying our clients’ needs, it enhances the relevance of our recommendations and makes us more responsive, without ever sacrificing the human connection that makes all the difference.“
– Nicolas G, AI Expert at FG Design Group
