Portfolio
A set design conceived to engage all photography enthusiasts
For over 10 years, FG Design has been supporting FUJIFILM in the creation of remarkable exhibition spaces. This year, once again, at the Salon de la Photo at the Grande Halle de la Villette, we designed a 180 m² stand showcasing the brand’s various products and services.
The stand was designed as a true experiential journey, structured around four thematic areas:
- Digital Cameras (DC): a black-and-white universe exuding elegance, with a product display enhanced by an exhibition of renowned photographers’ work. Large, immaculate counters to showcase the X and GFX series, as well as a dedicated area for camera rentals. A forum space equipped with a 4K screen for presentations by influential photographers.
- INSTAX: a playful and graphic universe that is instantly recognizable, featuring a massive 4m wall covered entirely in digital prints, complemented by animated LED panels. Colourful kiosks to discover and interact with the cameras.
- MyFUJIFILM: a showcase of photographs printed on various materials, including plexiglass, aluminium, porcelain, fabric, and more.
- A 24m² FUJI PRO stand on the mezzanine to promote the brand’s printers and other technical products.
Immersive experiences for the audience
Two original activities perfectly complemented the setup:
A plant-based photocall, made from tree leaves, invited visitors to take photos using an INSTAX camera.
A corridor, equipped with a state-of-the-art FUJI-brand projector, displayed an aquatic video on the floor, giving visitors the illusion of walking on water.
A turnkey premium project
The execution of this high-end project, custom-designed for a deliberately unique experience, created a buzz and generated a significant influx of visitors.
It required 3.5 days of setup and involved a wide range of trades: carpenters, upholsterers, electricians, video technicians, landscapers, sign makers, all perfectly coordinated by our design/project team duo.
A lasting, recurring, and diverse collaboration
Throughout the year, FG Design continues its collaboration with FUJIFILM, including the design of a 20 m² FNAC corner, set up annually from November to January. Dedicated to INSTAX, it showcases the range to the general public in a particularly appealing setting.
With over a decade of partnership, FUJIFILM and FG Design continue to innovate, delivering unique experiences that leave a lasting impression on visitors. A collaboration that combines creativity, technical expertise, and a mastery of event challenges.
