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A Showcase of Innovations Serving Communities
The salon des Maires et des Collectivités (SMCL) is an annual event in Paris that brings together over 60,000 local decision-makers and their partners from across France.
A must-attend occasion for the teams from VINCI Construction’s Roadworks division, who made their mark this year with a custom-designed 130 m² stand. This space masterfully combined information, interactivity, and conviviality.
Designed to provide an instant understanding of the roadworks expertise, this remarkable architectural creation stood out for its:
- High, easily visible signage,
- Seamless ergonomics, ensuring natural flow,
- Original and elegant design.
A showcase that highlighted the latest innovations in roadworks, it also presented, for the first time, the expertise of the Signastore and Signature subsidiaries in road equipment, alongside Orizome®—a groundbreaking range of vegetative soil aimed at reducing soil impermeability to combat flooding and foster new urban green spaces.
Some 3D views of the project
FG Design’s Creative Solution
SMCL is an event where high-quality client engagement is paramount, and the reception space needed to reflect that.
The brief was perfectly understood by our design/project teams, resulting in a longitudinal stand open on three sides that harmoniously balanced communication and hospitality.
The stand’s features included:
- Airy, well-proportioned volumes,
- A subtle division between the commercial and hospitality areas,
- Creative, readable signage on walls and floors,
- Digital communication tools to enrich visitor experiences.
The reception area was carefully designed with a wide range of seating options, including plant-filled alcoves that offered both comfort and privacy.
A long-standing collaboration with Groupe FG Design reassures us and allows us to approach each edition with a fresh, creative dynamic—while staying true to our brand and values.”
– Émilie C., Communications Manager, Roadworks France, VINCI Construction
