Aerospace
A 240 m² chalet combining quality hospitality and digital efficiency
The German group Siemens is Europe’s largest engineering company and its country’s largest employer.
As a technology leader in the fields of industry, infrastructure, transport and health, with its eco-efficient factories, resilient supply chains, intelligent buildings and power grids, clean and comfortable transport and cutting-edge medicine, the group is helping to transform its customers through innovation and the convergence of the physical and digital worlds.
An ever-present communication challenge
Maintaining its image and leadership in such competitive fields is a constant challenge, and one that is particularly evident when the Group and its divisions take part in major events such as the SIAE at Le Bourget, the CES in Las Vegas and the FIA (Farnborough International Airshow) in the UK.
Events at which FG Design will be working alongside the company.
This July 2024, we had the opportunity to promote Siemens Digital Industries Software division through the design, creation, and comprehensive management of an elegant 240 m² chalet and its 40 m² terrace with a stunning view of the airstrip.
An exclusive and private environment, ideal for digital demonstrations, catering, networking and high-level discussions, away from the main exhibition areas.
Two distinct spaces that flow seamlessly together
The design of the Siemens chalet by our teams began with the drawing up of plans showing the layout of the spaces, enhanced by computer-generated images (3D) for a better perception of the final rendering.
Two distinct areas, one for receptions and the other for digital demonstrations, combined a clever mix of bespoke elements – walls, partitions, ceilings, reception desk, bar, signage – furniture and carefully chosen leased digital screens.
The company’s easily identifiable graphic identity was underlined by a play of lights evoking the flow of information, while an illuminated path invited visitors to discover the digital space and watch the screenings.
The reception area featured a bar, cosy discussion areas, a catering area and a meeting room for 10 people with a connected screen.
Discover the Siemens chalet at FAI in video
A Siemens chalet with many challenges
Setting up the Siemens chalet at the FIA involved 15 days of on-site installation, a management team of 4 people and around twenty specialised workers (carpenters, electricians, painters, etc.).
“This was not too much time to deal with minor unforeseen circumstances,” explains Sandra Mendes-France, Head of project Management at FG Design. “A hole in the roof of the prefabricated structure that had to be plugged, a sloping site not mentioned by the organiser with a significant difference in level that meant that the façade already manufactured had to be adapted on site, as did the steps and the mobility ramp..”
For our clients, these challenges often go unnoticed. We ensure they remain unaware as long as we can resolve them ourselves.
This is the essence of our commitment: providing the best service and peace of mind so our clients can focus on their mission.
We’re based in the United States, and for this event in Europe, it’s essential that we rely on a company we can trust. With FG Design, we benefited from exemplary support from A to Z, down to the smallest detail.
– Liz Philipps, Sr. Marketing Global Audience Engagement, Siemens Digital Industries Software
Siemens - Chalet - Farnborough International Airshow 2024 - Farnborough, United Kingdom
Siemens - Chalet - Farnborough International Airshow 2024 - Farnborough, Royaume-Uni
Siemens - Chalet - Farnborough International Airshow 2024 - Farnborough, United Kingdom
Siemens - Chalet - Farnborough International Airshow 2024 - Farnborough, Royaume-Uni
Siemens - Chalet - Farnborough International Airshow 2024 - Farnborough, United Kingdom
