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The icon which makes the difference
The IMCAS World Congress is a must-attend event in the field of aesthetic medicine and plastic surgery. Every year, it brings together thousands of professionals from all over the world looking for the latest innovations.
In this competitive environment, Swiss laboratory Teoxane stands out as an expert in hyaluronic acid, a molecule designed to treat wrinkles, firm and moisturize the skin. This know-how is supported by a wide range of dermocosmetics and dermal fillers.
A real success for the brand at this event, considering the uninterrupted flow of visitors to the stand.
The challenge
Propose an itinerary based around four hubs, reception and conviviality areas, taking into account the constraints of a cramped, angled space with a pole.
Our solution
Highly motivated by this bespoke project for two trade shows – IMCAS Paris and AMWC Monaco – we wanted to sublimate the brand by designing an impactful universe.
White, light and transparent materials and furniture,
Movement brought by the digital screens, including a round one at the heart of the stand,
And above all, the brand’s icon – the drop – transposed into a rotating volume on a white base with a luminous enhancement and polarized finish to evoke both the scientific and cosmetic aspects of the product.
Teoxane testifies in video
From 3D … to faithful production
A result that keeps its promises
A few words from our client
A beautiful staging of our brand and the people at FG Design who made the difference.– MÉLANIE
